tag:blogger.com,1999:blog-17131607595961400152024-02-08T04:32:44.934+05:30Search Engine RulzBeno Johnhttp://www.blogger.com/profile/14994743818811478032noreply@blogger.comBlogger16125tag:blogger.com,1999:blog-1713160759596140015.post-74680190433689263132010-05-04T17:09:00.002+05:302010-05-04T17:11:39.022+05:30Black Hat TechniquesThese are spam techniques employed by cunning webmasters to attain high rankings and visibility in search engines in a very short period, but these techniques are not legitimate and will get your website penalized and black listed quickly.<br /><br />I'm listing down the most common tricks practiced by some of the shady webmasters just to let you know what they are. These are not tips but a list of "do not’s" and warn you against using them.<br /><br /><strong>Keyword Stuffing</strong><br />This method is very common, used by even untrained professionals unknowingly. A huge list of keywords are created and put in tags in a single page. Most of them are duplicated, rephrased and do not have any character limitations.<br /><br /><strong>Hidden Text</strong><br />These are text which are set in the same color as the background and are not visible to human eye. But are created for search engines to trace them and increase keyword relevance.<br /><br /><strong>Cloaking</strong><br />This is a method of presenting different information, one for the search engines and the other for visitors.<br /><br /><strong>Doorway Pages</strong><br />These are pages added to a website solely to target a specific keyword phrase or phrases and direct traffic to another page. Most often these pages do not have any valuable content.<br /><br /><strong>Duplicate Content/Sites</strong><br />Having same content in two different pages of a single website and having two different domains with the same content will lead to a website getting penalized. Duplicate pages are commonly found in websites that have dynamic content, where the same content are displayed in different sections and the URL are not changed. Another situation is the site owner books two domains and has the same content in both these domains.<br /><br />Now, if you find that your competitors are using the above black hat tactics and having an unfair advantage over you, then what you need to do is report them to Google and it is totally fair and ethical. Please also make sure that your website is for sure "black hat" free before you report them. It is being discussed that Google normally verifies the reporting party's website to confirm the authenticity of the complaint. Now did I scare by saying that? :-)<br /><br />The URL to contact Google to report websites using SEO black techniques is - https://www.google.com/webmasters/tools/spamreport?hl=en<br /><br />Be clean! :-)Beno Johnhttp://www.blogger.com/profile/14994743818811478032noreply@blogger.com0tag:blogger.com,1999:blog-1713160759596140015.post-64408801957216636252009-11-09T12:25:00.002+05:302009-11-11T17:32:13.103+05:30Tracking 404 error pages - broken links in Google AnalyticsTo identify error pages in a website, we need to create a custom built error page along with the Google Analytics tracking code which is to be delivered by your Web Server. To identify the 'page not found', ensure to put "Error Page 404" as the title of the page. Then create the following filter.<br /><br />Add a new Filter for Profile.<br /><br />Filter Name: Error Pages<br />Filter Type: Custom filter > Advanced<br />Field A -> Extract A: Select "Page Title" and put the following in the next column <b>(Error Page.+)</b><br />Filed B -> Extract B: Select "Request URI" and in the next column <b>(.*)</b><br />Output To -> Constructor: Select "Request URI" and in the next column <b>$A1$B1</b><br />Field A Required: Yes<br />Field B Required: Yes<br />Override OutputFiled: Yes<br />Case Sensitive: No<br /><br />Once you have completed this, you can start tracking the Error pages in "Top Content" and "Content by Title" section. This will enable you to identify errors in your website and rectify them.Beno Johnhttp://www.blogger.com/profile/14994743818811478032noreply@blogger.com0tag:blogger.com,1999:blog-1713160759596140015.post-82208682636614904852009-10-03T12:13:00.001+05:302009-10-03T12:16:19.986+05:30Tracking paid (PPC) keywords in Google AnalyticsWe all know that Google Analytics displays keywords of your Adwords campaign, but however it does not display the exact keyword used by your visitors for your broad match term. For example, if your broad match keyword was 'SEO', and the term used by a visitor was 'SEO company' or 'SEO consultants', google analytics will only display 'SEO'. <br /><br />In order to track the exact keyword used by the visitor for a broad match term, all you need to do is set up the following filters in your website's anlaytics account. <br /><br /><b>Filter One</b><br />Add new filter for profile<br />Filter Name: Overide bid term<br />Select "Custom Filter" & Click on "Advanced"<br />Field A -> Extract A: Select Referral and put the following values in the next coloumn <b>(\?|&)(q|p)=([^&]*)</b><br />Field B -> Extract B: Select Campaign Medium and in the text field put: <b>cpc|ppc</b><br />Output To -> Constructor: Select Custom Field 1 and type <b>$A3</b> in the next column<br />Field A Required - Yes<br />Field B Required - Yes<br />Override Output Field - Yes<br />Case Sensitive - No<br />Select the website profile on which you would like this filter to be applied and click on "Save Changes".<br /><br /><b>Filter Two</b><br />Filter Name: Overide bid term 2<br />Select "Custom Filter" & Click on "Advanced"<br />Field A -> Extract A : Select - Custom Field 1 : and in the next column insert <b>(.*)</b><br />Field B -> Extract B : Select - Campaign Term : and insert <b>(.*)</b><br />Output To -> Constructor : Campaign Term : <b>$B1.($A1)</b><br />Field A Required - Yes<br />Field B Required - Yes<br />Override Output Field - Yes<br />Case Sensitive - No<br />Again, select the same website profile and click on "Save Changes".<br /><br />You will now be able to check the exact terms used by your visitors for your broad match keywords. This set up will help you in indentifying negative keywords and improve your campaigns performance.Beno Johnhttp://www.blogger.com/profile/14994743818811478032noreply@blogger.com0tag:blogger.com,1999:blog-1713160759596140015.post-25618221763769543212009-08-19T10:18:00.003+05:302009-08-27T09:57:30.377+05:30Know your Web Server status codesThis information is not only for SEO's & Web analyst but also for developers who are not aware of Web Server Status codes. It is easy for a Web Analyst to communicate when developers are knowledgeable and understand what they are doing. This information is useful when we have an error page and want to track them in Google Analytics. <br /><br /><strong>The web server status codes are split into 4 categories</strong><br />200 series - indicate requested action was successful<br />300 series - indicate request for redirection <br />400 series - is a client side error and contains bad syntax<br />500 series - is a server side error and the server could not fulfill the request<br /><br /><strong>2xx Success list</strong><br />- 200 OK<br />- 201 Created<br />- 202 Accepted<br />- 203 Provisional Information<br />- 204 No Response<br />- 205 Deleted<br />- 206 Modified<br /><br /><strong>3xx redirection list</strong><br />- 301 Moved permanently<br />- 302 Moved temporarily<br />- 303 Method<br />- 304 Not modified<br /><br /><strong>4xx Client error list</strong><br />- 400 Bad request<br />- 401 Unauthorized<br />- 402 Payment required<br />- 403 Forbidden<br />- 404 Not Found<br />- 405 Method not Allowed<br />- 406 None Acceptable<br />- 407 Proxy Authentication Required<br />- 408 Request timeout<br /><br /><strong>5xx Server error list</strong><br />- 500 Internal server error<br />- 501 Not Implemented<br />- 502 Bad Gateway<br />- 503 Service Unavailable<br />- 504 Gateway TimeoutBeno Johnhttp://www.blogger.com/profile/14994743818811478032noreply@blogger.com0tag:blogger.com,1999:blog-1713160759596140015.post-32299842921606097412009-08-03T12:55:00.001+05:302009-08-03T12:56:53.957+05:30Sending Webpage through EmailsCame across something very interesting today. Imagine sharing a webpage in full in your emails instead of just sending the url as links! All you need to do is just enter the URL and send the webpage to your friends. You can experience this by using using www.emailtheweb.com. <br /><br />The feature is similar to the one in Facebook (except the page preview is not visible in the same page). You type the url - preview the subject (title), add a note, preview the page and then send. The catch is, you can use emailtheweb only if you have a Google account.<br /><br />So I guess this feature will soon be a part of Google - an improvised version.Beno Johnhttp://www.blogger.com/profile/14994743818811478032noreply@blogger.com0tag:blogger.com,1999:blog-1713160759596140015.post-23207367281317461272009-07-10T12:27:00.008+05:302010-11-27T12:21:14.077+05:30Google Image traffic - transferring from Referral to OrganicIt is very vital for Website owners to track the number of users who have visited their website through an image search. Currently all traffic that is generated through image searches are shown as referrals. Hence we cannot track the keyword information associated with the users’ image search.<br /><br />In order to shift this traffic medium from referral to organic, all you need to add is add this additional code which is highlighted in bold.<br /><br /><script type="text/javascript"><br />var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");<br />document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));<br /></script><br /><script type="text/javascript"><br />try {<br />var pageTracker = _gat._getTracker("UA-xxxxxxx-x");<br /><b>pageTracker._addOrganic("google", "prev");</b><br />pageTracker._trackPageview();<br />} catch(err) {}<br /></script><br /><br />After the code has been modified, the next thing you need to do is go to your Google Analytics account and do the following.<br /><br />Click on Filter Manager and fill these details under Create New filter.<br /><br />Filter Name: Put a name that is easily identifiable or associating to the tracking. <b>E.g.: Google Images</b><br />Filter Type: Select "Custom Filter" & Click on "<b>Advanced</b>"<br /><br />Field A -> Extract A: Select <b>Campaign Term</b> and punch in the following values in the next column "<b>/images?(.*)(q|p)=([^&]*)</b>"<br />Field B -> Leave this field empty<br />Output To -> Constructor: Select "<b>Campaign Term</b>" and type <b>image search $A3</b> in the next column.<br /><br />Field A Required - Yes<br />Field B Required - No<br />Override Output Field - Yes<br />Case Sensitive - No<br /><br />Select the website profile on which you would like this filter to be applied and click on "Save Changes".<br /><br />That’s it. You will now be able to track visits received through images in organic and the keyword information associated with the visitor’s image search.<br /><br />I hope this information has helped you guys. Cheers!Beno Johnhttp://www.blogger.com/profile/14994743818811478032noreply@blogger.com6tag:blogger.com,1999:blog-1713160759596140015.post-29058731703650409532009-06-26T17:38:00.000+05:302009-06-26T17:39:45.094+05:30Keyword ranking FluctuationsAfter we optimize a website, one thing that we quite often face is the fluctuation or drop in keyword rankings. I'm sure many of you would have faced the same. So when we experience such things there is no need to press the panic button, it happens to every site and it’s a process.<br /><br />When keyword rankings drop, your client will be curious to know why it happened. At this stage do not make any changes in the website, explain it clearly that this is a normal phenomenon. Trying to make immediate changes or improve ranking quickly is not wise SEO strategy.<br /><br />These fluctuations and drop in keyword rankings happen quite often after the initial optimization process. What you need to do is, try to identify any errors in the site, if there are duplicate content, broken links, page error, download time etc. If the site is free of errors, all you need to continue working on your on page and off page optimization activities.Beno Johnhttp://www.blogger.com/profile/14994743818811478032noreply@blogger.com0tag:blogger.com,1999:blog-1713160759596140015.post-40934066292500338052009-06-19T11:13:00.009+05:302009-07-10T13:03:05.721+05:30Google Analytics - storage periodOne of the disadvantages of Google analytics over other web analytics tool is that the storage period of your analytics data is just for 25 months. This is very sufficient for most Google analytics users. However, if we wish to retain data for longer period we just need to modify a single line of the Google Analytics Tracking Code (GATC). The additional code that you need to add is highlighted in bold below.<br /><br /><script type="text/javascript"><br />var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");<br />document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));<br /></script><br /><script type="text/javascript"><br />try {<br />var pageTracker = _gat._getTracker("UA-xxxxx-1");<br /><b>pageTracker._setLocalRemoteServerMode();</b><br />pageTracker._trackPageview();<br />} catch(err) {}<br /></script>Beno Johnhttp://www.blogger.com/profile/14994743818811478032noreply@blogger.com4tag:blogger.com,1999:blog-1713160759596140015.post-32951005814075841502009-06-11T16:15:00.008+05:302009-06-12T09:41:28.964+05:30Importance of Anchor text<p>Anchor text is the keyword that is been linked to a site or web page. This is one important SEO practice that many people miss out or do not use it in the right way. It is very essential that we link our keywords to the respective landing page.</p><p>When we use a proper keyword for the anchor text, it informs or tells search engines what the page is all about. When used wisely, it boosts your rankings in search engines. It is more rewarding as the search engine visibility improves as more users click on your properly done anchor text. For example, if your site is about <a href="http://www.dzinegarage.com/Services/internet-marketing/seo.aspx">SEO</a> then link the keyword "SEO", if it is about <a href="http://www.ansjewelry.com/">Jewelry</a> link the text "Jewelry". Instead what many people do is provide anchor-text for text like 'Click here', 'Page2', 'Next', 'Part 2' or the name of the website. </p><b>Important notes on Anchor text</b><br />- Remember to provide proper anchor text for internal links & external links.<br />- Do not over optimize the page with the many anchor texts.<br />- Link it to other pages of the website as well and not just the homepage.<br /><br /><b>Command:</b> The command to identify websites using anchor text is "allinanchor:yourkeyword".<br /><br /><b>Video on Anchor text:</b> Check out the SEO tutorial video on anchor text by Gareth Davis.<br /><br /><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/Wj-bv2C9eUU&hl=en&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/Wj-bv2C9eUU&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>Beno Johnhttp://www.blogger.com/profile/14994743818811478032noreply@blogger.com0tag:blogger.com,1999:blog-1713160759596140015.post-76877914402210921152009-06-02T12:06:00.004+05:302009-06-02T15:59:19.378+05:30Google giving small businesses local search dataGoogle is providing some valuable information for local businesses center users in the US as to how users are searching for services/information related to your business. But it will take a while for users in India to avail this service from <a href="http://www.google.co.in/">Google</a>. For more information<a href="http://news.cnet.com/8301-17939_109-10253661-2.html"> Click here</a>.<br /><br /><img id="BLOGGER_PHOTO_ID_5342675231373539458" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 320px; CURSOR: hand; HEIGHT: 256px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY5OoCp0FOG76hEH-1fxjaJ_Xc-mqU1YPqLp9lUrxPQtmu80_m8qNTXTagODTPghKRjsfxZXJOhoLBjkKo6i8nnrie8vGJTnq0KyBiBsxR05JemFkCUFs8_ZOCH8GEdGZXHs2JLl8Lino/s320/google-local.jpg" border="0" />Beno Johnhttp://www.blogger.com/profile/14994743818811478032noreply@blogger.com0tag:blogger.com,1999:blog-1713160759596140015.post-62219623348266102622009-06-01T16:17:00.004+05:302009-06-01T16:26:47.260+05:30Google Analytics & Email Marketing - Let the tracking beginTracking your email campaigns is such an easy process when intergrated with Google Analytics, making it the most powerful Internet marketing measuring tool. In the process helping many online marketers understand the campaign performance, traffic share, sales conversion and ROI.<br /><br /><strong>Open an account</strong><br />To begin with sign up for an account by visiting <a href="http://www.google.com/analytics">Google Analytics</a>. There are 2 tracking version, preferably select the newer version. Follow the instructions provided and place the tracking code in all the pages of the website.<br /><br /><strong>Generating Email tracking code</strong><br />Visit <a href="http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578">Google URL tool builder</a> and put the required variables in the fields provide and generate indivial tracking urls for each link. Add these newly generated URLs to each of the links to track & understand your campaign in detail.<br /><br />After the e-mail campaign is dispatched, Google Analytics automatically monitors the traffic the email campaign generated to the website, which links were most popular with your recipients, which region the campaign was most seen, how long they stayed and the number of conversion received (i.e. how many purchased or the number of leads received).<br /><br />Online marketers can measure these metrics and then compare it over other online campaigns during the same period and understand the success/failure of their email marketing campaign.Beno Johnhttp://www.blogger.com/profile/14994743818811478032noreply@blogger.com0tag:blogger.com,1999:blog-1713160759596140015.post-31464698961001549952009-05-29T15:49:00.003+05:302009-05-29T16:00:53.137+05:30Bing it on!!!Bing it on!!! Microsoft's Bing a "Decision Engine" and not a "Search Engine" gonna be launched soon!!! kinda cool... but need to try and see to decide if it is better than Google. <a href="http://www.youtube.com/watch?v=et0rUzRAXGE">Check it out here.</a>Beno Johnhttp://www.blogger.com/profile/14994743818811478032noreply@blogger.com0tag:blogger.com,1999:blog-1713160759596140015.post-73607097195113467272008-09-02T10:19:00.001+05:302009-06-02T12:41:10.675+05:30What are sitelinksOne of the common questions that I get from my clients is - "How can I get my sub-page links listed along with my website URL in Google search result when I search for my company name?". Phew! such a long question. To begin with, these links that appear along with your domain name in Google search results are called "Site-links".<br /><br />Basically, it is out of the Search engine optimizer's control to enable sitelinks in organic search result. Google has a process that produces these sitelinks which is executed through its algorithm based on various criterias. This typically occurs when someone searches for a brand or a company name in Google. It should be understood that not all sites get these sitelinks, it occurs mainly for websites that are huge, meaning sites with multiple subpages which should also be indexed by Google robots. Few of the criterias that enables these sitelinks are - the navigation format, the main navigation links and the popularity of these links. So it is obvious that one has no control which links of your website will appear in a sitelink.<br /><br />If you had guessed 'relevance' also plays an important role, then you are right.<br /><br />Hope this information was useful to people who wanted to know what sitelinks was.<br /><br />Cheers!Beno Johnhttp://www.blogger.com/profile/14994743818811478032noreply@blogger.com0tag:blogger.com,1999:blog-1713160759596140015.post-9573466779946588412008-06-16T17:37:00.000+05:302008-06-16T17:50:33.695+05:30Does Web Analytics help SEO?<strong>Yes Yes Yes. It definitely does help SEO.</strong><br /><br />Very recently, I faced a situation where the client was adamant that he is only concerned about <a href="http://www.dzinegarage.com/Services/internet-marketing/seo.aspx">SEO</a> and how his keywords rank. He was not interested in understanding how web analytics will be useful for his business and how it helps <a href="http://www.dzinegarage.com/Services/internet-marketing/seo.aspx">SEO</a>. For him Web analytics is not important. Only if he had a little bit of sense, he would understand that reaching his target audience and serving them better would be beneficial, rather than just pleasing his boss.<br /><br />So with no luck, I was trying my best in educating this educated fool and explaining to him that selecting keywords and achieve high rankings is not enough. We should understand the traffic our <a href="http://www.dzinegarage.com/Services/internet-marketing/seo.aspx">SEO</a> efforts are generating and the valuable data's that we could get to analyze further and come up with strategies to improve the website performance. Though I convinced him, he was still not willing to implement it. I am sure he will learn his lesson, become a bit more prudent and understand the power of web analytics and will seek my assistance in a short while.<br /><br />There are many web analytics Gurus who talk in depth about what we can derive from web analytics. But let me just brush through the benefits and let you understand some basics.<br /><br />You can find out the following if you have web analytics set up in your website.<br />1. Find out how many people visited your website.<br />2. Understand where your customers come from (country and city) and which markets are most profitable to you.<br />3. How much time they are spending in your website.<br />4. What keywords they used to find your website.<br />5. Which domain is getting you the largest traffic.<br />6. What is the most visited page in your website and what was not. Analyze it further and understand why people are leaving your website.<br />7. Find out how much traffic is generated through organic search engines.<br />8. How new visitors came to the website and what was the source they used to visit you.<br />9. Analyze your online marketing campaign performance and how much traffic they brought you. Whether if was effective or not.<br />10. If you have ecommerce - you can find out how many people purchased through your web-store.<br />11. Find out the navigations patterns of users.<br /><br />After you understand all these data's, there would be many questions arising in your head. You can infact dig deep into these data using your analytical tool and uncover many of your unsolved issues. In fact, I love to measure performance by comparing two periods and understand what has changed, whether organic search engine traffic has improved, which campaigns brought in higher ROI, what has improved and what to do next. It definitely gives a lot of insight if you analyze it in a micro level which takes you to the next level.<br /><br />Keep tracking!Beno Johnhttp://www.blogger.com/profile/14994743818811478032noreply@blogger.com0tag:blogger.com,1999:blog-1713160759596140015.post-80165319933208533552008-05-24T14:02:00.000+05:302008-07-09T12:30:56.085+05:30Why do SEO results take time?There are two ways for your website to appear in search engines, one through organic search results (<a href="http://www.dzinegarage.com/Services/internet-marketing/seo.aspx">SEO</a>) the other through Pay per click (<a href="http://www.dzinegarage.com/Services/internet-marketing/sem.aspx">PPC</a>) campaigns also referred as Search Engine Marketing <a href="http://www.dzinegarage.com/Services/internet-marketing/sem.aspx">SEM</a>. Few things common among these two are - they display quality listings and most importantly they are displayed through relevance. The difference are - organic results take time to deliver results but is a great method to practice as it would increase your targeted traffic to your website over a period of time, a kind of good long term investment. Whereas PPC results are instant but the life time is short and an expensive exercise compared to <a href="http://www.dzinegarage.com/Services/internet-marketing/seo.aspx">SEO</a> as you need to continously invest money for your advertisements to appear.<br /><br />Organic <a href="http://www.dzinegarage.com/Services/internet-marketing/seo.aspx">SEO</a> will give you good results if you are willing to wait instead of gaining immediate results. It is much more valuable to be listed highly in the organic results than in the <a href="http://www.dzinegarage.com/Services/internet-marketing/sem.aspx">PPC</a> advertisements. Practice patience when going with organic SEO. It may take time but it will be worth the long term results you reap. The best reason to use organic <a href="http://www.dzinegarage.com/Services/internet-marketing/seo.aspx">SEO</a> is that it is a low-cost method to promote your website. It can take up to three to six months to see results after optimizing your website. The major part of the work is completed once you have optimized the website. Use an analytical tool find how visitors are finding your website and what keywords they are using to find you.<br /><br />If your submitting your website in search engines for the first time, you can expect a three to six month wait before your website gets indexed. But if you have a link pointing back at your URL from a website that is being crawled regularly then the wait is not that long.<br /><br />However if you want to see immediate results you need to start investing in <a href="http://www.dzinegarage.com/Services/internet-marketing/sem.aspx">PPC</a> campaigns, better still, use both <a href="http://www.dzinegarage.com/Services/internet-marketing/seo.aspx">SEO</a> and PPC. The best combination for success involves using both <a href="http://www.dzinegarage.com/Services/internet-marketing/seo.aspx">SEO</a> and <a href="http://www.dzinegarage.com/Services/internet-marketing/sem.aspx">PPC</a> services. If you do not want to use PPC and see results using organic <a href="http://www.dzinegarage.com/Services/internet-marketing/seo.aspx">SEO</a> only, then you need to wait a long time as it takes more time to achieve results.<br /><br />When you run a <a href="http://www.dzinegarage.com/Services/internet-marketing/sem.aspx">PPC</a> (Pay-Per-Click) campaign, your Ads/results are show up quicker than SEO. PPC results are displayed as soon as you create and submit them, it would be available for users who are searching for your product/service. <a href="http://www.dzinegarage.com/Services/internet-marketing/sem.aspx">PPC</a> requires a budget allocated on a monthly basis for your advertisement to appear.<br /><br />To conclude "If Patience is not your virtue then I would recommed that you should implement <a href="http://www.dzinegarage.com/Services/internet-marketing/sem.aspx">PPC</a> campaigns simultaneously with your <a href="http://www.dzinegarage.com/Services/internet-marketing/seo.aspx">SEO</a>. Because you cannot receive immediate results through SEO activity."Beno Johnhttp://www.blogger.com/profile/14994743818811478032noreply@blogger.com4tag:blogger.com,1999:blog-1713160759596140015.post-60156356527905387952008-04-03T20:06:00.000+05:302008-07-09T12:36:22.053+05:30SEO results - its not that easy!<span style="font-family:trebuchet ms;">The heading says it all. Today, <strong>Search Engine Optimization (SEO)</strong> plays a very important role in the Internet business world andit is the most refined medium to reach your precise target audience. But very seldom do organisations make use of this huge opportunity as most of them are unaware of its benefits and its long standing effectivess. The less serious they are - the tougher it would be in the long run. Companies/individuals who are aware of this strong and powerful medium are fighting in the online world to capture search engine visibility for their industry related (competitive) keywords. When i say competitive - it means the phrases and keywords that are commonly used and searched by your target audience. They do know that if they are to reach the millions of customers who are searching for their services/products that it is important to be available to them when they are searching for you.<br /><br />So how are they fairing up in India? A good question! To answer it short, I would say the awareness is slowly catching up, but way behind. It takes time to educate them about the effectivess of SEO, as they all believe that <a href="http://www.dzinegarage.com/Services/internet-marketing/seo.aspx">SEO</a> is an easy process. The first question that I am normally asked when I meet a new client is - When will my website be no.1 in Google? How many visitors would I get in 3 months time? Very valuable questionfrom any business point of view. But they do come to know after the educational meetings that organic results take time, the process we follow most importantly an ongoing process.<br /><br />So if your services/products are to be found, you have to make sure that your site is properly optimized and be available in the most powerful tool used by customer today - the <strong>"SEARCH ENGINES".</strong></span>Beno Johnhttp://www.blogger.com/profile/14994743818811478032noreply@blogger.com3