Keyword ranking Fluctuations

After we optimize a website, one thing that we quite often face is the fluctuation or drop in keyword rankings. I'm sure many of you would have faced the same. So when we experience such things there is no need to press the panic button, it happens to every site and it’s a process.

When keyword rankings drop, your client will be curious to know why it happened. At this stage do not make any changes in the website, explain it clearly that this is a normal phenomenon. Trying to make immediate changes or improve ranking quickly is not wise SEO strategy.

These fluctuations and drop in keyword rankings happen quite often after the initial optimization process. What you need to do is, try to identify any errors in the site, if there are duplicate content, broken links, page error, download time etc. If the site is free of errors, all you need to continue working on your on page and off page optimization activities.