Why do SEO results take time?

There are two ways for your website to appear in search engines, one through organic search results (SEO) the other through Pay per click (PPC) campaigns also referred as Search Engine Marketing SEM. Few things common among these two are - they display quality listings and most importantly they are displayed through relevance. The difference are - organic results take time to deliver results but is a great method to practice as it would increase your targeted traffic to your website over a period of time, a kind of good long term investment. Whereas PPC results are instant but the life time is short and an expensive exercise compared to SEO as you need to continously invest money for your advertisements to appear.

Organic SEO will give you good results if you are willing to wait instead of gaining immediate results. It is much more valuable to be listed highly in the organic results than in the PPC advertisements. Practice patience when going with organic SEO. It may take time but it will be worth the long term results you reap. The best reason to use organic SEO is that it is a low-cost method to promote your website. It can take up to three to six months to see results after optimizing your website. The major part of the work is completed once you have optimized the website. Use an analytical tool find how visitors are finding your website and what keywords they are using to find you.

If your submitting your website in search engines for the first time, you can expect a three to six month wait before your website gets indexed. But if you have a link pointing back at your URL from a website that is being crawled regularly then the wait is not that long.

However if you want to see immediate results you need to start investing in PPC campaigns, better still, use both SEO and PPC. The best combination for success involves using both SEO and PPC services. If you do not want to use PPC and see results using organic SEO only, then you need to wait a long time as it takes more time to achieve results.

When you run a PPC (Pay-Per-Click) campaign, your Ads/results are show up quicker than SEO. PPC results are displayed as soon as you create and submit them, it would be available for users who are searching for your product/service. PPC requires a budget allocated on a monthly basis for your advertisement to appear.

To conclude "If Patience is not your virtue then I would recommed that you should implement PPC campaigns simultaneously with your SEO. Because you cannot receive immediate results through SEO activity."

SEO results - its not that easy!

The heading says it all. Today, Search Engine Optimization (SEO) plays a very important role in the Internet business world andit is the most refined medium to reach your precise target audience. But very seldom do organisations make use of this huge opportunity as most of them are unaware of its benefits and its long standing effectivess. The less serious they are - the tougher it would be in the long run. Companies/individuals who are aware of this strong and powerful medium are fighting in the online world to capture search engine visibility for their industry related (competitive) keywords. When i say competitive - it means the phrases and keywords that are commonly used and searched by your target audience. They do know that if they are to reach the millions of customers who are searching for their services/products that it is important to be available to them when they are searching for you.

So how are they fairing up in India? A good question! To answer it short, I would say the awareness is slowly catching up, but way behind. It takes time to educate them about the effectivess of SEO, as they all believe that SEO is an easy process. The first question that I am normally asked when I meet a new client is - When will my website be no.1 in Google? How many visitors would I get in 3 months time? Very valuable questionfrom any business point of view. But they do come to know after the educational meetings that organic results take time, the process we follow most importantly an ongoing process.

So if your services/products are to be found, you have to make sure that your site is properly optimized and be available in the most powerful tool used by customer today - the "SEARCH ENGINES".